Growth Strategy & Marketing Consultancy
Precision strategy.
Measurable growth.
At every scale.
Modern Growth partners with founders, operators, and leadership teams to design and execute the commercial strategies that drive category leadership - from brand architecture to full-funnel execution.
What We Do
End-to-end commercial
capability, built in.
We operate as an integrated growth partner - from go-to-market strategy through to execution, team development, and technology infrastructure, we build the systems that produce compounding returns.
Brand architecture, market positioning, competitive differentiation, and GTM campaign strategy built around commercial objectives and category dynamics.
Meta and Google campaign architecture, audience segmentation, creative strategy, and budget optimisation delivering measurable client acquisition at scale.
Full-funnel architecture from awareness to acquisition - landing pages, email sequences, lead magnet strategy, and conversion rate optimisation.
Technology selection, implementation, and integration across CRM, email, analytics, and automation platforms - reducing manual overhead and improving data quality.
Proprietary AI workflow frameworks that improve service delivery efficiency by up to 80% - from automated content pipelines to intelligent data processing and reporting.
Hiring, onboarding, and management infrastructure for cross-functional growth teams across marketing, business development, and operations.
Client Results
Strategy that performs
under real conditions.
Our mandate is commercial outcomes. Every engagement is measured against revenue growth, client acquisition, and operational efficiency. Below is a selection of recent results across our core sectors.
Commercial Real Estate
"Modern Growth developed the complete brand and GTM strategy for our portfolio - from identity to pricing architecture to market campaign. The clarity and quality of execution set a new standard for how we go to market."
Health & Wellness · Consumer Brand
"The transformation was complete - from brand positioning to technology stack to acquisition strategy. The results speak for themselves: 23,000 leads and over 1,200 clients through an integrated system that runs largely on its own."
Disability Services · Social Care Provider
"The business was under serious financial pressure when we engaged Modern Growth. Within months, we had rebuilt our client pipeline and were growing at a rate we had never seen before. The strategic clarity was transformational."
Consumer Products & FMCG · Aidan's Joy
"Modern Growth took our idea from concept to a fully operational brand in six months - product design, wholesale strategy, website, and launch plan. We now have contracts across 40 retail locations with 80 more in negotiation."
Technology · AI-Powered Operations
"The AI workflow systems developed by the Modern Growth team fundamentally changed how we operate. What previously required days of manual work now happens automatically - with higher consistency and better outputs."
Cross-Sector · Team Performance
"Building and managing a distributed team across three timezones is complex. Modern Growth developed the hiring process, the management infrastructure, and the performance culture that allowed us to consistently exceed our KPIs."
Sectors
Deep expertise across
six core industries.
Our sector experience allows us to deploy proven frameworks while understanding the specific commercial dynamics, buyer behaviours, and competitive pressures unique to each industry.
Brand strategy, product architecture, pricing frameworks, and digital GTM for property portfolios and real estate operators.
Consumer acquisition, brand positioning, and integrated MarTech for health, wellness, and lifestyle brands at scale.
Full-funnel growth strategy, paid acquisition, lifecycle marketing, and platform optimisation for consumer-facing brands.
Go-to-market strategy, AI-powered delivery systems, and growth infrastructure for technology businesses and platforms.
Revenue growth, client acquisition strategy, and digital transformation for service providers operating in high-impact sectors.
Brand launch, retail and wholesale strategy, e-commerce infrastructure, and multi-channel acquisition for consumer product brands.
Co-Founder & CEO
Roisin Freiha
Growth Strategist · CMO · Dubai, UAE & London, UK
Roisin co-founded Modern Growth to bring institutional-grade marketing strategy to ambitious businesses that cannot access it through traditional channels. With over 15 years operating across financial services, B2C education, and growth consultancy, she brings a rare combination of analytical rigour and executional experience to every client engagement.
Before Modern Growth, Roisin built and scaled a business accelerator that drove client results across 100+ sectors in 20+ countries, and held commercial roles at JP Morgan and HSBC investment banks. Her work has been featured in the Financial Times, London Evening Standard, and ZDF German Television.
Featured in
Co-Founder & COO / CFO
Rabih Freiha
Operations · Finance · Strategy · Dubai, UAE
Rabih co-founded Modern Growth and leads the firm's strategic, operational and financial infrastructure. A graduate of HEC Paris, a former Equity Research Vice-President at a leading investment bank, and senior equity analyst at a multi-billion dollar hedge fund, he brings a level of financial and analytical rigour that is rare in the marketing consultancy space.
Rabih oversees client delivery operations, financial management, and internal systems - ensuring every engagement is structured for accountability, efficiency, and long-term commercial value. His work has been featured in the New York Times, The Economist, Financial Times, Bloomberg, Reuters, Business Insider, and Les Echos.
Track Record